Case 2 - Annual promotion increases loyalty among an ethnic community.
A large company was seeking a way to provide incentives to a highly concentrated ethnic community during an annual event in the area. The purpose of the promotion was to increase both brand loyalty and enjoy repeat purchases. The end-result was met with great success in the ethnic community and with our client who expressed great enthusiasm in how the promotion was embraced by the community. This promotion resulted in repeat business for the past 3 years. Our promotions are designed with the client and target audience in mind and we work closely with both segments to ensure a smooth promotion that benefits all parties.